"In the years prior to starting the company, I discovered that cork’s unique characteristics gave me the opportunity to develop an innovative product – to weave a cork rug combined with other materials. The opportunity to work in close partnership with Amorim Cork Ventures came at a crucial time in terms of our product development, so we didn’t hesitate to submit an application."
Susana Godinho, entrepreneur and founder of SUGO CORK RUGS®
The new brand - SUGO CORK RUGS® - is owned by the startup, TD Cork - Tapetes Decorativos com Cortiça, Lda., run by textile designer Susana Godinho and manager Sónia Andrade. This was, in fact, one of the first businesses to be accepted by Amorim Cork Ventures, during the first call for proposals, that ended in December 2014. After the incubation period (which allowed the product and business model to be developed), the company was incorporated and invested in production equipment, culminating in the market launch of the first woven cork carpets.
As with other projects supported by Corticeira Amorim’s business incubator, cork is the differentiating element in SUGO CORK RUGS® and delivers several competitive advantages.
The added value of the new carpet brand is based on its natural features, a diversity of patterns and colours, a new creative concept and multiple performance benefits, in terms of durability, thermal and acoustic properties, anti-humidity, minimisation of the risk of allergies.
http://www.sugocorkrugs.com/